Chapter Iv
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چکیده
A Combined Retail Evolution model was developed for this study in fulfillment of Objectives 1 and 2. The Combined Retail Evolution model was developed from previous retail evolution theories (i.e., the conceptual and empirical literature reviewed in Chapter II), which provided detailed information about retail change and fragmented information about consumer change. No single retail evolution theory explained all types of retail evolutions, and limitations were recognized with all the models (Brown, 1987; Davidson, 1970; Gist, 1968; Hirschman, 1979; Kaynak, 1979; Oren, 1989). The need for a more comprehensive model was stated by several researchers (Brown, 1988; Brown, 1990; Dressmann, 1968; Thomas, Anderson & Jolson, 1973); therefore, researchers have continuously studied to gather information for developing the best theoretical model for all retail evolution. The model of this study synthesized previous retail evolution theories for a better fit to all types of retail evolutions, in addition to providing a basis for future study of nonwestern retailing situations. Using grounded theory techniques of decontextualization and recontextualization, the researcher in this chapter explains the proposed model and provides a variable-based review of the literature, giving support for the formation of each aspect of the model.
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